Couto, SA

The story of Couto, SA it starts in 1918 , in the city of Porto, with the founding of the firm Flores & Couto . In In 1931 , the company adopted the name of Couto Ltda. , remaining under the exclusive responsibility of Alberto Ferreira do Couto .

It was in 1932 which gave birth to what would become the company's most emblematic product: the Couto Medicinal Toothpaste . Created with the support of a dentist friend, the formula was developed to combat gum problems associated with syphilis, a common condition at the time. Thanks to its effectiveness, its distinctive design and iconic retro packaging, the now-named Couto Toothpaste quickly gained recognition among the Portuguese.

During the 20th century, it became widely known, not only for the quality of its products, but also for its strong media presence. The famous television commercial and creative advertisements established the company. Couto Toothpaste , literally, "Everyone's talking about it."

After the founder's death in In 1974 , leadership of the company passed to his nephew, Alberto Gomes da Silva , who kept the company's legacy alive for several decades until his death in May 2023, was succeeded by his wife. Alexandra Gomes da Silva , who today leads the company with the same dedication and respect for the brand's identity. Couto .

In 2004 , already with the designation of Couto, SA , the company moved from Largo de São Domingos , in Porto, towards the industrial complex of Utic , in Vila Nova de Gaia , where it operates with modern facilities, maintaining a semi-artisanal production model and rigorous quality control.

Since 2017 , all new products from the brand Couto have been developed by its technical director, the Dr. Cláudia de Sousa França , a pharmacist by training. It was through her efforts that references such as... were born. Couto Hand Cream , the Couto soap , the Couto Moisturizing Cream , the Couto Face Cream and, in 2022 , a Couto Toothpaste with Fluoride , a new formula that complements the brand's offering in oral care, maintaining the same standards of quality and effectiveness.

In 2025 , a Couto, SA It took another step in innovation by launching its lip balms , further reinforcing their commitment to personal care, now also focused on lip protection and hydration — to complement the care for your smile. The brand, which has been taking care of the mouths of all Portuguese people for decades, Now, too, she takes care of her lips, where her smile originates .

The range Couto currently also includes iconic products such as Pure Vaseline Couto , the Couto Deodorant Cream , the Olex Petroleum and the famous Olex Restorer . More recently, the brand expanded its universe with the launch of a home air freshener with mikados , a personalized ceramic soap dish and the Couto Shampoo & Body Bar , reaffirming its commitment to design, functionality, local production and sustainability.

With these new bets, the Couto It reinforces not only its presence in the bathrooms of generations of Portuguese people, but also It is getting closer and closer to the familiar environment of our homes. — with products designed for well-being, personal care, and the unique identity of each home.

With more than 100 years of history , a Couto It continues to be a benchmark brand in Portugal — True to its origins , but with an innovative spirit, Combining the best of pharmaceutical tradition with the demands of the contemporary consumer .