Updated prices for Imperador Avianense chocolate.
[There are names that warm the collective memory, and Avianense is one of them. Imperador chocolate is at the top of the preferences of many consumers in Portugal, whether for tradition ]([https://dagonia.pt/pages/tradicao]) [), whether it's the flavor profile reminiscent of festive seasons ]( https://dagonia.pt/blogs/blog-festas-dagonia ) and small daily indulgences. Anyone thinking of giving a gift, stocking up the pantry, or choosing a regional souvenir wants to know how much they will pay and how to get the most value for each real.
This practical guide brings together price references, factors that influence cost, strategies for finding good deals, and simple ways to compare formats and paper weights. The idea is to buy with confidence, without surprises on your receipt.
What distinguishes the Emperor from Avianense?
[Avianense is a historic house in Minho ]( https://dagonia.pt/blogs/viana-e-amor/descubra-o-sabor-do-minho-a-mesa-tradicoes-gastronomicas-vianenses ), with roots in chocolate making for many decades. Within its portfolio, the designation Imperador usually identifies more classic bars and formats, often associated with that robust flavor that works well on its own, in simple desserts and on chocolate boards to share.
It's common to see different weights and seasonal editions alongside the classic Imperador. Some retailers capitalize on the season's trends, offering special packaging or gift boxes. This detail is important because the price is affected by the chosen format and sales context.
In short, those looking for this chocolate will find:
- Tablets of different weights
- Gift boxes or boxes for sharing.
- Seasonal editions with distinctive packaging.
- Multi-unit packs, useful for family stockpiling.
How retail prices are formed
The price that reaches the shelf results from several factors that are not always visible to the consumer:
- Costs of cocoa and other ingredients, which vary throughout the year.
- Production and packaging, including premium materials in gift editions.
- Logistics, distribution and retail margins
- Demand patterns by season: Christmas, Easter and holidays.
- Promotion and loyalty policies of each store chain.
Recently, the price of cocoa has risen significantly in the international market, which has had a cross-cutting impact on brands. Even so, the way each retailer manages promotions and product portfolio makes a difference in the final price the customer pays.
Prices for Emperor Chocolate from Avianense
The prices below are indicative and vary by store, region, availability, and active campaign. They serve as a guide for informed purchasing.
| Format | Typical weight | Price range in physical store | Online price range | Approximate price per 100g |
|---|---|---|---|---|
| Emperor Tablet | 100 g | 1.79 to 2.49 € | 1.99 to 2.99 € | 1.79 to 2.99 € |
| Large tablet | 200 g | 3.49 to 4.99 € | 3.99 to 5.49 € | 1.75 to 2.75 € |
| Box for sharing | 250 g | 5.99 to 8.49 € | 6.49 to 8.99 € | 2.40 to 3.60 € |
| Special edition in a tin | 300 g | 9.90 to 14.90 € | €10.90 to €15.90 | 3.30 to 5.30 € |
| Multipack 5x20 g | 100 g | 2.29 to 3.29 € | 2.49 to 3.49 € | 2.29 to 3.49 € |
Quick notes:
- Premium packaging increases the price per 100g, even when the total weight seems close to that of single tablets.
- The right package for you depends on its use. For cooking, the 200g tablet is usually efficient. For gifting, boxes and tins shine in presentation.
Compare to pay less
There are two comparisons that make a difference in seconds:
- Price per 100g. This is the fairest indicator for comparing sizes. Many shelves already display this value, but a quick calculation on your phone is simple.
- Real promotion vs. regular price. A 15 percent discount might be good or just reasonable, depending on that store's base price.
Here are a few more useful strategies:
- See stores with regional and traditional brands, not just hypermarkets.
- Combining promotions with coupons from retail apps.
- Plan your purchase during periods of lower demand, when campaigns are more discreet but consistent.
- Adjust the size to actual consumption, avoiding opening large packages that may lose texture if not consumed indefinitely.
Seasonality and editions that affect your wallet.
The calendar changes the price:
- Christmas and Easter bring special editions with elaborate wrapping and beautifully designed gift boxes. They usually have a higher price per 100g.
- After the holidays, there may be clearance sales on boxes and cans, depending on remaining stock. It's worth checking out the seasonal section the week after the big holidays.
- Warmer months can reduce the availability of certain formats for conservation reasons, which in some areas influences the price due to low turnover.
Where to buy Imperador Avianense in Portugal
Without an exhaustive list, there are channels where it's usually easier to find a good assortment, such as the exclusive Avianense chocolate line:
- National chain supermarkets and hypermarkets
- Grocery stores and shops selling regional products, mainly in the North.
- Online platforms with chocolate and confectionery sections.
- Stores specializing in gourmet gift baskets and presents.
Each channel operates with different margins and campaigns. Online sales compensate in terms of variety, but require attention to shipping costs and delivery times, which affect the chocolate packaging.
What to look for on the label besides the price
The price isn't just the number on the tag. A smart purchase also considers:
- Percentage of cocoa and aromatic profile as indicated by the brand.
- List of ingredients with attention to allergens.
- Suggested serving size and calories per 100g
- Expiry date and storage conditions
- Country of origin and references to its country of manufacture, such as the delicious example from Aviense.
- Sustainability labels, where applicable.
For culinary use, consistency in flavor profile is very important. If you always want the same result in cakes, mousses, and ganaches, try to repeat the same reference and weight.
Hidden costs that affect your bill.
- Shipping: in a small cart, it can weigh more than a 50-cent difference in the price of the tablet.
- Thermal packaging in the summer: some stores charge for it. Sometimes it's worth choosing in-store pickup.
- Returns: Chocolate is a delicate product; please check the policies before completing your purchase.
- Shelf life: a batch with a shorter expiration date may be more affordable. If you plan to consume it immediately, it's a good opportunity.
Frequently asked questions about pricing
How do you know if a promotion is good?
- Compare the price per 100g with your usual reference. If the reduction puts you close to the lower end of your comfort zone, it's worth it.
Is buying online cheaper?
- It depends on the total purchase amount and shipping costs. For small purchases, the physical store usually wins. For larger purchases, with digital coupons, online shopping can be surprisingly good.
Do large formats always pay off?
- Often yes, but not always. Boxes and cans have presentation costs. For home consumption, the 200g tablet usually offers a good balance.
Are there big differences between stores?
- There are real differences due to each retailer's policies, regional campaigns, and agreements with suppliers. Don't be surprised by variations of 10 to 20 percent in the same format.
A simple formula for comparison
Price per 100g = (Price / Weight) x 100
Example: a 200g tablet €3.99
- 3.99 / 200 = 0.01995
- x 100 = R$ 1.995
- Approximate price per 100g: R$ 2.00
Do this calculation when you're undecided between two formats. In seconds it becomes clear which one is immediately more worthwhile.
How to put together a gift budget with chocolate
Scenario: You need party favors for 6 people, keeping the cost per gift close to 6 euros.
Option A, practical and economical:
- 6 tablets of 100g or equivalent chocolates
- Estimated price per unit: €2.20
- Total: R$ 13.20
- Add ribbons, cards, and simple packaging. It stays under 6 euros per person.
Option B, visual impact:
- 3 boxes of 250g each, to be divided into 6 small bags.
- Price per box: €7.50
- Total: R$ 22.50
- Each bag weighs approximately 125g. It looks more appealing, but the cost per person is around 4 euros.
Option C, single gift:
- 1 can of 300g with a premium appearance
- Price: €12.90
- For a unique gift with great visual impact. It may not suit everyone, but it illustrates how presentation changes the perception of value.
Signs of genuine promotion
- Price per 100g consistent with this store's history.
- Combinable coupons that tangibly lower the final cost.
- Featured in a brochure with a defined start and end date.
- Visible inventory, avoiding the feeling of a symbolic campaign with few units.
Whenever you see a discount, check the price per 100g and confirm that there hasn't been a change in weight. Weight reductions maintained at the same price can mask increases.
Trends that help predict what's coming next.
- Pressure on cocoa costs, which have fluctuated intensely due to supply issues, is reminiscent of Avianense's process of adapting to market changes.
- Stable demand for classic chocolates, including bonbons, during festive seasons.
- Stores prioritizing gift-sized formats, with designs and materials that drive the average price up.
- Growth in online food purchases, which affects the dynamics of promotions.
These trends don't negate opportunities. By keeping an eye on retail apps and the seasonal section, there are great finds throughout the year.
Alternatives within the same brand and how to compare them.
If you cannot find the Emperor in the desired format, consider:
- Classic chocolate bars with similar cocoa profiles.
- Chocolates and assorted candies in boxes
- Versions with dried fruit increase the price per 100g slightly but offer texture and satiety.
Always compare using the same criteria:
- Price per 100 g
- Cocoa percentage
- Intended use: biting, cooking, offering
Quality conservation to protect the investment.
Taking good care of chocolate prevents waste and repeat purchases due to loss of texture.
- Store between 15 and 18 degrees Celsius, in a dry place away from odors.
- Avoid refrigeration unless absolutely necessary, using an airtight container to prevent condensation.
- Consume the packages with the shortest expiration date first.
- After opening, close the packaging tightly or use sealing clips.
When stored properly, the flavor remains the same and there's no need to restock the pantry ahead of time.
How to make the most of Emperor in the kitchen without breaking the budget.
- Chocolate mousse made with 200g of chocolate bar, cream, and eggs; serves 6 to 8 people.
- Ganache for cake: 200g chocolate and 200ml heavy cream, enough to cover a 20cm cake.
- Chocolate board with dried fruit and candied orange for last-minute desserts.
The bill is cheaper than ready-made desserts, and the quality is in your hands.
5 steps to a winning purchase today
- Determine the weight and intended use before entering the store. This saves time and prevents impulse purchases.
- Compare prices per 100g between 2 to 3 formats. Choose without hesitation.
- Check if there are any active coupons in the retailer's app. Use them at the time of purchase.
- Adjust to your actual consumption. If you don't cook often, opt for 100g tablets.
- Keep the receipt and mentally note the best price you found. Use that number as a reference point for your next purchase.
A note about online shopping.
- Check the shipping cost and minimum order value for free shipping.
- During warmer months, confirm that the store uses appropriate packaging.
- The photograph and description must indicate the exact weight and number of units.
- Use filters by price per 100g when available; it simplifies everything.
In mixed shopping carts, chocolate benefits from the shipping costs being spread across several products.
Price points to keep in mind
Without turning this into dogma, it's useful to keep three rounded numbers for standard tablets and boxes:
- 100g tablet: close to 2 euros on attractive promotion.
- 200g tablet: around 2 euros per 100g is a good sign.
- 250g box: below 7 euros it's competitive, above 8.50 it enters the territory of offering with careful presentation.
Use these values as arrows to guide your decision. If the brand is significantly higher indefinitely, it's worth waiting for another campaign or checking out another store.
Checklist for buying well now
- Do you already know the grammage you need?
- Did you see the price per 100g compared to another format?
- Did you look for coupons or ongoing promotions?
- Confirmed expiration date and packaging condition.
- You chose the right channel for your purchase, physical or online.
- Do you have a home conservation plan?
With these simple steps, it becomes easier to get the right chocolate at the right price and enjoy every square without rushing.


